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A new round of search engine World War II broke out soon
Microsoft Thursday announced that its new search engine “Bing” launched next week, the company director of the history of Live Search StefanWeitz subsequently accepted an interview with the outside world that Bing will be committed to changing the user’s search habits. Well-known U.S. financial magazine “Fortune” published in the online version of this text that the U.S. Internet search market, not only Microsoft, Yahoo, Google hope to erode market share, but recently the involvement of WolframAlpha, which means that the U.S. search engine market the forthcoming round of World War II broke out.
Old and new rivals
It is reported that last week, Microsoft this week unveiled a new search engine service, the development of code for Kumo, formally known as the Bing. Yahoo search is also on the search results have been adjusted to return to the content. Not only that, the new search engine service launched last week WolframAlpha. In WolframAlpha services, users need to type in the search query box problem, the search engine will return the answer directly to the user, rather than return to a lot of Web links.
U.S. Internet traffic monitoring bodies after comScore released statistics show that during April this year, Google in the U.S. search market share of 64.2%, Yahoo and Microsoft were 20.4% and 8.2%. It is obvious that Google search market in the United States still maintained its supremacy. Microsoft, Yahoo and WolframAlpha new and old competitors want to bring down Google, it is necessary to take other circuitous tactics.
U.S. market research firm YankeeGroup technology analyst Carl Ho (CarlHowe) said: If you want to compete with Google and positive way to attack is not feasible.
Since February last year, Microsoft has started negotiations with Yahoo, the two companies hope the merger of the search business, so that together to challenge Google. In “Wall Street Journal” blog site D: all the digital (D: AllThingsDigital) Wednesday D7 technology held under the auspices of the General Assembly, the Yahoo CEOCarolBartz said that Yahoo’s negotiations with Microsoft has been some progress, but The two sides still did not reach any substantive agreement.
More powerful
CollinsStewart British investment bank analyst (SandeepAggarwal) is expected, Microsoft and Yahoo is expected by the end of July this year on the search to reach a merger deal.
SandeepAggarwal believe that the Google search market in the United States to occupy the dominant position, if the present trend of development, its market share will grow further. In Google’s search traffic, the majority from its search home page. Microsoft and Yahoo’s search traffic, but mainly from the respective companies and the corresponding portal page content. In this way, Microsoft, Yahoo to challenge Google, the market for a substantial increase in difficulty. In the current circumstances, what Google has become synonymous with search.
U.S. well-known market research firm IDC analyst Susan Feldman (SusanFeldman) said: Everyone has a habit of inertia. Search market share in raising issues, the most important thing is not to improve their skills, but how to convince the user is willing to switch to your search engine.
Bing performance
For the upcoming new version of Microsoft’s search engine Bing, The Bing has tried SandeepAggarwal that results from the initial use, Bing relevance of search results has been greatly improved, the results of its return not only with Google, Yahoo Search is different from even with Microsoft’s Live Search compared to the current is also quite different.
SandeepAggarwal said after users type keywords, Bing search results will be divided into different groups, each group has a greater relevance of the results. For example, if a user types flights to New York City, in the corresponding group in return, there will be some New York hotels, tourist spots and other reference information. Because of the corresponding search results have been generally classified, the user more convenient to use.
SandeepAggarwal that, Bing’s search technology is indeed a significant improvement, if properly operated, Bing also have an opportunity as the next Google search home page, as search has become the activities of Internet users will go to the destination.SandeepAggarwal said: Microsoft’s Live search is not successful, the main reason is not mature enough or the technology. And Microsoft are of the view that, Bing has a very strong technology itself.
For the above-mentioned SandeepAggarwal that Microsoft refused to comment, a spokesman. Microsoft CEO Steve Ballmer (SteveBallmer) are also invited to participate in D7 the General Assembly, he will be four this week (U.S. local time) in the General Assembly to speak, when he is likely to reveal more information about Bing.
Yahoo adjustment
Recently, Yahoo has also conducted its search engine features a number of adjustments. The principle of the adjustment is to make it back to the results page to provide more information to the user at the same time to return to the text, pictures, and answers to questions, not just links to some websites. For example, if users type in the Yahoo home page StarTrek (Note: the movie “Star Trek”), the key word, it will return results of the production of the film sidelights, fan reviews and other information.
At present, Yahoo has already started to adjust the above applies to the latest page of them, such as Yahoo.com. The industry believe that in this way, it is possible to make Yahoo search users increase the volume, thus eroding some of the market share of Google.
IDC’s Feldman said: a lot of information available on the Internet, search engines to fight to the user, we must return to the previous link 10 to provide users with the most satisfactory results. If Yahoo can do the job properly, the user is bound to increase the volume. For Feldman’s view, Yahoo refused comment.
WolframAlpha hand
WolframAlpha by the British-born computer scientist Stephen Wolfram (StephenWolfram) presided over the development. Early in March this year, the first time revealed the Wolfram WolframAlpha the progress of the development and said that the working principle of WolframAlpha Google Web search with a larger difference. The service was正式上线last Monday.
Although the outside world has always been known as the Google killer WolframAlpha, but WolframAlpha spokesmanZeya (JohnEkizian) said, WolframAlpha itself can not be regarded as a search engine, WolframAlpha search engine service can only be regarded as supplementary, rather than the major search engines competitors. We are committed to the user query to provide the direct answer to the question, which is a search engine with other WolframAlpha the biggest difference.
However, the industry pointed out that although the current WolframAlpha Google is not enough to pose a substantial threat, but the development trend of WolframAlpha, it should be Google, Microsoft, Yahoo and other search engines pay attention to this.
director of industry analysis comScore Andrew Lippman (AndrewLipsman) said: With regard to the traditional search engine, the user must be a lot of links to return to the search for a suitable answer, so it takes a longer time. WolframAlpha and return the answer directly to the user, so in a number of inquiries on specific issues, WolframAlpha with traditional search engines do not have the advantage.
Google Countermeasures
From Microsoft, Yahoo, as well as the challenges WolframAlpha launched, Google does not stay put, but adopt a more positive response.
Karl-ho Yankee said: pattern search market is far from stereotypes, Google takes all the other competitors do not have the strength. It is for this reason, Google is also actively search for new technologies to enhance research and development.
Google vice president of search products (MarissaMayer) Prior to the outside world in an interview that during the last year, Google search products to its more than 30 adjustments, the purpose is to further strengthen the use of Google search properties, search the degree of market competition is still fierce, so Google is also facing a lot of pressure, we will become a driving force for these pressures.
Nevertheless, some members of the industry that Google’s competitors which are actively preparing for, and want to take away from the Valley singers in some market share.
SandeepAggarwal the CollinsStewart said: in the search technology itself, the Microsoft and Yahoo have shortened the gap with Google, the next thing we should look at Microsoft, Yahoo access to a sufficient number of users. In the search business, diversification of products, a situation more conducive to the user.
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